Camp Nectar used molds to create 'real juice boxes' by having fruit grow into juice box molds.
The video is fascinating ~ though we recommend turning the sound down/off to get through the whole thing and see them cut through the fruit (boxes).
Advertising Agency: ageisobar, São Paulo, Brazil
Agency website: http://www.ageisobar.com.br
Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Cristiano Rodrigues, Fuku
Copywriter: Charles Faria, Daguito Rodrigues
Agency Producers: Silvia Moreli, Thaysa Mamed
Sound Studio: S de Samba
Published: March/April, 2012