The 1972 Polaroid SX-70 Orientation Film by the office of Charles & Ray Eames was made for Polaroid Corporation. Check out how the guts of this classic camera work while you listen to a funky soundtrack.
We all know Polaroid, but the inner workings of these cameras are mysterious. Check out the scenes revealing the simple electro-mechanical design that brought joy to many generations. This amazing short film was produced by Glen Fleck & David Olney for whom this film has been beautifully restored at Devious Design Studio.