The 1972 Polaroid SX-70 Orientation Film by the office of Charles & Ray Eames was made for Polaroid Corporation. Check out how the guts of this classic camera work while you listen to a funky soundtrack. video post *NOTlabs

The 1972 Polaroid SX-70 Orientation Film by the office of Charles & Ray Eames was made for Polaroid Corporation. Check out how the guts of this classic camera work while you listen to a funky soundtrack.

October 27th, 2011

We all know Polaroid, but the inner workings of these cameras are mysterious. Check out the scenes revealing the simple electro-mechanical design that brought joy to many generations. This amazing short film was produced by Glen Fleck & David Olney for whom this film has been beautifully restored at Devious Design Studio.

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