Italian designer Alessandro Busana has designed the new chair PLUS for Pedrali s.p.a.(www.pedrali.it) which will be presented during Milan Design Week 2010.
Chair + chair = +
…is the result of an unlikely arithmetic calculation but in this case defines the bases of the project Plus, a search that sees the focal point as the union between character aesthetic and functional from opposites contexts.
Simplicity and versatility, typical aspects of the common plastic chair are merged, added, to exclusivity and elegance of the classic lounge chair, creating a new dialogue between aesthetic personality and versatility of use.
By a conceptual combining between these diametrically opposite two chairs, Plus defines an intermediate point where the balanced cohesion between features such as versatility of use, formal identity and accessibility, have as a direct result the design product represented by the sign +.