Is there such thing as clean advertising? Yes! Elle, Puma and ING are already using it and the technique is like a "reverse graffiti"... it is done by cleaning the walls and streets instead of painting them!
Really cool new feature was just added to Nike iD - Photo iD. Take a pictures with your phone, send it via MMS to Nike iD and use the colors from the photo on your customized Nike sneakers. Nice fusion of design and technology!