adidas just had their largest Brand Center open in Beijing. The building, made for the 3 stripe brand brings together a totally new experience. Sport Performance, adidas Originals and Y-3 under one roof.
To celebrate the BMX(Bicycle Motocross) having its debut in Beijing Olympic, Nike exhibited a performance of BMX in the Beijing 706 area on May 13. The rendition took place inside of a huge discarded gas tank.
Exhibit showing 100 artifacts of Nike's research from last half century is now taking place in Beijing 706 space. with material experiments and radical design... Everything is designed to do more with less.
