YETI Coolers - beyond this hardcore line of coolers are some amazing design, branding, and packaging details. Here's a close up look at the Tundra 45, SeaDek, Bear Locks, Beverage Holder, and Rod Holder. And Bucky hops in...
I'm impressed with the branding of YETI Coolers... from the first impressions of the product from afar, to the shipping/packing tape, to the youtube videos (for EVERY accessory and modification and more?!?!), to the design details on the products themselves and the packaging of the accessories. Who knew you could make such a lifestyle out of a cooler!
Here's a close up peek at unboxing and playing with all of the details below!