Nike Building Twist ~ a one day event in Yokohama, Japan... you twist the shoe, and you twist the iconic Yokohama Red Brick Warehouse (projection mapping!)
The latest from Wieden+Kennedy Tokyo for Nike ~ it looks like they used Daito Manabe's flex sensor setup in a shoe (similar to the 2010 Nike Music Shoe video where they augment music) to control projection mapping in Yokohama for the launch of the Nike Free Twist!