Nike Building Twist ~ a one day event in Yokohama, Japan... you twist the shoe, and you twist the iconic Yokohama Red Brick Warehouse (projection mapping!) video post *NOTCOT

Nike Building Twist ~ a one day event in Yokohama, Japan... you twist the shoe, and you twist the iconic Yokohama Red Brick Warehouse (projection mapping!)

May 5th, 2012

The latest from Wieden+Kennedy Tokyo for Nike ~ it looks like they used Daito Manabe's flex sensor setup in a shoe (similar to the 2010 Nike Music Shoe video where they augment music) to control projection mapping in Yokohama for the launch of the Nike Free Twist!

Nike Running: Japan
Ad agency : Wieden+Kennedy Tokyo
Creative Directors : Caleb Jensen
Associate Creative Director : Naoki Ga
Copywriter : Andrew Miller
Agency Producer : Kohei Adachi
Executive Creative Director : Tota Hasegawa
Technical Creative Director : Seichi Saito (Rhrizomatiks)
Programmer : Satoshi Horii (Rhrizomatiks)
Hardware Producer : Tomoaki Yanagisawa/ Motoi Ishibashi (Rhrizomatiks)
Music Shoe Programmer : Daito Manabe (Rhrizomatiks)
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