To celebrate the baby boom in Amsterdam zoo Artis, ad agency Dawn came up with outdoor stickers inspired by the car-window-stickers. Since the stickers can be removed and reused, it is the first outdoor campaign that can physically go viral. video post *

To celebrate the baby boom in Amsterdam zoo Artis, ad agency Dawn came up with outdoor stickers inspired by the car-window-stickers. Since the stickers can be removed and reused, it is the first outdoor campaign that can physically go viral.

June 24th, 2011

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