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"Squirrel" is part of an integrated, multi-platform advertising campaign developed by Honda's long-standing agency of record, RPA, to support the Honda Accord Crosstour launch. The video is airing during fourth quarter, Super Bowl 2010. *

"Digg Hacked or Clever Advertisement?" ~ interesting "nod by Electronic Arts to the ASCII art geeks at Digg." in their source code... love the playful integration *

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