To mark the occasion a new horror video game is launching the world’s first ‘superstitious ad campaign’ - turning specially trained black cats into walking adverts for the launch of F.E.A.R. 2: Project Origin on the day itself.

Apparently people are extra vigilant about looking out for signs of bad luck on Friday 13th, so on that day a team of black cats (a traditional sign of bad luck) dressed in little F.E.A.R 2 branded jackets and cat harnesses, will hit the streets of London with their trainers hoping to capture the attention of superstitious shoppers.