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This is an ad from Ligy Laundry Powder from the advertising agency WhyCreative out of Beijing, China and creative directors DongHao and Kelvin Lai. How freaking over the top is this. *

Sweet Reusable Bag - and story! Target, Newsweek, and Terracycle team up to create these ReTote bags out of old Target Plastic Bags - which you can send in to get a coupon for a free bag. *

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