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The first ever lickable lift that tastes and smells of McVitie's Jaffa Cakes.

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Wayne Rooney's hairstylist Daniel Johnson has been recruited to create the first ever QR cuts - QR codes shaved into the back of players' heads. Betfair has signed up Bromley FC to unveil the look at their FA Cup first round clash against Leyton Orient.

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The National Trust unveils eight talking benches voiced by celebrities including John Sergeant, Stephen Fry, Miranda Hart and Alain de Botton.

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Bespoke working Corsa-shaped headphones created for the launch of Vauxhall UK Beatbox Championships 2011.

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To celebrate the 10th anniversary of the UK’s popular women’s glossy magazine, Krispy Kreme UK has teamed up with Glamour to create the exclusive Glamour Glaze doughnut.

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Sonic the Hedgehog helps his fellow spiky friends by creating a dedicated hedgehog road crossing to celebrate the launch of new game Sonic Colours.

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World's first horseograph given by Kauto Star in the run up to his record-breaking bid at Kempton Park on Boxing Day.

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Bird-vertising takes off at The Ryder Cup as Betfair recruits a flock of eagles and hawks to fly mini banners of support for Team Europe over the Celtic Manor course.

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National Trust launches open-air "living" rooms to entice sofa-loving Brits outdoors.

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British opera star Natasha Marsh is set to prick the ears of her most eclectic audience yet - a stable full of racehorses, who will be treated to unique operatic recitals before competitive races at Kempton Park.

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Fresh air from rural and coastal locations around the country captured in jars by the NationalTrust – given out to reduce stress. Collected from Lake Windermere in Cumbria, Stourhead in Wiltshire and Box Hill, Surrey

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